Where fashion, culture, and spatial experience come together in Riyadh.
We had the opportunity to be part of Riyadh Fashion Week 2024, contributing to a landmark event produced by SRMGX that brought together fashion, creativity, and culture at the heart of Riyadh.
Our involvement allowed us to contribute to the realization of an immersive event environment designed to complement the energy and identity of Fashion Week. Through a collaborative process, the project brought together design, spatial experience, and production to create a setting worthy of one of the region’s most prominent fashion events.
Being part of Riyadh Fashion Week was an exciting opportunity to contribute to a large-scale international event and to work alongside a multidisciplinary team in transforming a creative vision into a memorable experience.